Advertising, Promotions, and Marketing Communications

Advertising and marketing skills are vital to your organization's ability to compete in today's difficult market. Your role is essential in communicating with your customers to sell your products or services. Without your customers, your business will not grow and thrive.

This program is designed to provide those with a non-marketing background or in need of a refresher the set of skills, tools and measurements needed to increase your visibility as a product or service and help you to determine who your target market is. You will gain an understanding of media outlets, strategies, tactics and activities used to reach your desired target market.

How You Will Benefit

  • Understand the Albuquerque and New Mexico media landscape
  • Think like a marketing professional
  • Acquire the skills, tools and techniques to identify, evaluate and solve marketing issues
  • Ability to understand your consumer and how to communicate with them
  • Awareness of non-traditional advertising

Price

  • $945 regular registration (after July 28, 2009)
  • $845 early registration (on or before July 28, 2009)
  • $795 group registration/UNM employees

Click here for more information about early and group registration discounts.

Time & Dates

August 20 - October 22
Thursdays, 9:00 a.m. - 12:00 noon

Location

Center for Nonprofit Excellence at United Way

2340 Alamo Ave SE, 2nd floor
East of Gibson off Yale

Click here for map

Sessions

Instructors

Click on an instructor's name to learn more about that person.