Advertising, Promotions and Marketing Communications
Advertising and marketing skills are vital to your organization's ability to compete in
today's difficult market. Your role is essential in communicating with your customers to
sell your products or services. Without your customers, your business will not grow and thrive.
This program is designed to provide those with a non-marketing background or in need of a
refresher the set of skills, tools and measurements needed to increase your visibility as a
product or service and help you to determine who your target market is. You will gain an
understanding of media outlets, strategies, tactics and activities used to reach your desired
target market.
How You Will Benefit
- Understand the Albuquerque and New Mexico media landscape
- Think like a marketing professional
- Acquire the skills, tools and techniques to identify, evaluate and solve marketing issues
- Ability to understand your consumer and how to communicate with them
- Awareness of non-traditional advertising
Price
- $945 regular registration (after Monday, January 16, 2012)
- $845 early registration (on or before Monday, January 16, 2012)
- $795 group registration/UNM employees
Click here for more information about early and group registration discounts.
Location
Graduate School of Management
1924 Las Lomas Road NE
East end of the Anderson Graduate School of Management Building (Building #87)
Yale Parking Structure
Parking is included in the cost of your program and is readily available at the
Yale Parking Structure. You can access the Yale Parking Structure from Yale Blvd.
From Lomas Blvd., turn south onto Yale Blvd. Parking Structure is on the east side of Yale
Blvd., one block from Lomas Blvd.
Click here for map
Instructors
Click on an instructor's name to learn more about that person.
Certificate Eligibility
To receive the Anderson School's Certificate, participants must attend 8 of the 10 sessions.
