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  • Executive MBA
    • Information Sessions
    • If you're interested in an accelerated MBA focused on executive leadership and general management, consider coming to an Executive MBA Information Session.  At our information sessions, program staff will discuss the Executive MBA Program in detail, explaining everything from the application process to the lockstep, cohort style program. Current students, alumni, and faculty will be on hand to offer their insights into the program and answer any questions you may have.
    • View Information Session Dates & Times
    • Contact Us to Learn About the Executive MBA
    • Gina Urias-Sandoval
      EMBA Program Director
      Phone: (505) 277-2525
      Office: 3rd Floor, GSM
  • MBA Ed. Leadership
    • Contact Us to Learn About the MBA in Education Leadership
    • Krista SavocaKrista Savoca
      Academic Program Support Manager
      Phone: (505) 277-2525
      Office: GSM 308
  • Career & Professional Development
    • Career & Professional Development Programs
    • Anderson's Career and Professional Development Programs are designed to expand your mastery of current competencies and help you develop new ones. While you won't get a grade, you will acquire new knowledge and a certificate of completion that demonstrates to others your continued desire for self-improvement.
    • Contact Us
    • Bruncha Milaszewski
      Education & Outreach Manager
      Phone: (505) 277-8608
      Office: GSM 3rd Floor
    • Fall 2015 Program Offerings

    Healthcare Management
    Dates: Fridays, Sept. 4 - Oct. 23, 2015
    Time: 1:00 pm - 4:00 pm

    Executive Negotiations
    Dates: 2 Thursdays, Sept. 17 - Oct. 29, 2015
    Time: 6:00 pm - 9:00 pm

    Practical Project Management
    Dates: Fridays, Sept. 18 - Nov. 20, 2015
    Time: 8:30 am - 12:00 pm

    Dates: Mondays, September 21 – December 7, 2015
    Time: 6:00 pm - 9:00 pm

    Essentials for Managers
    Dates: Tuesdays, Sept. 22 - Nov. 24, 2015
    Time: 6:00 pm - 9:00 pm

    Lean Practitioner
    Dates: Wednesdays, Sept. 23 - Nov. 11, 2015
    Time: 6:00 pm - 9:00 pm

    Digital Marketing
    Dates: Thursdays, Sept. 24 - Nov. 12, 2015
    Time: 6:00 pm - 9:00 pm

    Business Start-Up 102
    Dates: Wednesdays, Sept. 23 - Nov. 11, 2015
    Time: 6:00 pm - 9:00 pm

    Women's Leadership
    Dates: Fridays, Oct. 2 - Nov. 20, 2015
    Time: 1:00 pm - 4:00 pm

    Mediation Certification
    Dates: 6 Saturdays, Oct. 10 - Nov. 21, 2015
    Time: 9:00 am - 4:45 pm

    HR Straight Talk Series II - FLMA
    Dates: Wednesdays, Oct. 21 - Nov. 4, 2015
    Time: 8:30 - 11:30 pm

  • Custom Programs
    • Custom Programs & Consulting Services
    • Custom Programs Home
      UNM's Anderson School of Management offers a wide range of custom programs, training and consulting services that provide result-based impact with an emphasis on short term gains and long-term sustainability. We are committed to sustained growth of all of our clients and it is our mission to provide the best in quality training services by understanding their unique vision.
    • List of Clients
      UNM's Anderson School of Management offers customized training services to organizations and businesses throughout New Mexico.
    • Contact Us to Start Building Your Custom Program
    • Bruncha Milaszewski
      Education & Outreach Manager
      Phone: (505) 277-8608
      Office: GSM 3rd Floor
  • CFO Academy
    • CFO Academy
    • CFO Academy Home
      Established in 2009, the CFO Academy is a prominent community of finance leaders and decision makers who provide trusted knowledge, pertinent resources and peer-to-peer collaboration to New Mexico’s financial professionals. We help our members become effective leaders while driving both their personal and their organizational results. Our professional network connects members with other financial professionals, valuable information, distinguished organizations and engaging discussions.
    • CFO Academy Professional Development Series
    • CFO Academy Professional Development Series is series of training and networking events providing continuing professional education on the latest technologies, laws, and trends in accounting and tax rules influencing financial professionals.
    • Contact Us
    • Bruncha Milaszewski
      Education & Outreach Manager
      Phone: (505) 277-8608
      Office: GSM 3rd Floor
  • Contact Us
    • Hours of Operation
    • Monday through Friday from 8:00 a.m. to 5:00 p.m.
    • Contact Information
    • Phone:  (505) 277-2525
      Fax:  (505) 277-0345
    • Mailing Address
    • Executive and Professional Education Center
      MSC05 3090
      1 University of New Mexico
      Albuquerque, NM 87131-0001
    • Physical Address
    • 1924 Las Lomas NE
      Graduate School of Management
      Third Floor, Room 328
      Albuquerque, NM 87131-0001
    • Key Contacts
    • Audrey ArnoldAudrey Arnold
      Phone: (505) 277-2525
      Office: GSM 3rd Floor
    • Kristy NunleyKristy Nunley
      Data Manager
      Phone: (505) 277-2525
      Office: GSM 328

Integrated Marketing

This program is not currently being offered.  Click here to sign up for email notifications!

Course Information

The marketing field is a magnet for those who want interesting, diverse, challenging, and creative work. Successful marketing professionals combine creative, out-of-the-box thinking with strategic planning and research skills, a savvy understanding of consumer psychology, and more.

The Integrated Marketing Program is designed to provide participants with a solid foundation in marketing fundamentals and skills that can be applied immediately on the job. Taught by experienced practitioners, this program addresses real-life issues in today's rapidly changing and highly competitive business environment.

Who Should Take this Course:

  • Professionals whose job responsibilities include any element of marketing including advertising, public relations, media and sales
  • Those who are being asked to take on increased marketing and/or social media responsibilities as part of your existing job requirements
  • Nonprofit, government and institutional organizations who need to understand how the pivotal role of marketing can play a key role in the success of their organization
  • Individuals who want to incorporate marketing into future career plans and expand their résumé
  • Organizations who are committed to developing their staff to make significant strategic contributions to the marketing plan

What You Will be Able to Do:

  • Know what marketing is and how to develop a targeted marketing strategy
  • Find and utilize the latest online marketing tools and trends for PR and social media
  • Identify how market research works and how to conduct it
  • Recognize how to maximize search engine marketing
  • Understand why branding is so important and how to use it
  • Develop integrated marketing campaigns

How You Will Benefit:

  • Increase your opportunity to reach your audience
  • Gain an integrated marketing perspective that will help you maximize the impact of your total marketing effort
  • Add a network of new professional acquaintances and contacts


To receive the Anderson School's Certificate of Completion, participants must attend 7 of the 8 sessions.


  • "Sophie [Martin] is engaging and does a great job relating the information to our real-world jobs."  -  Eilene Vaughn-Pickrell
  • Understand why market research and planning are crucial in developing successful marketing campaigns
  • Learn how to conduct competitor, customer, and market trend research and analysis
  • Understand the importance of creating and implementing strategic marketing plans
  • Learn strategies for segmenting consumer and business markets
  • Examine some of the common target marketing pitfalls and how to avoid them
  • Use buyer behavior to generate effective marketing strategies
  • Branding, it’s more than your logo - describe what is meant by brand
  • Learn to create a creative brief to communicate your brand to your creative and advertising teams
  • Analyze recent trends that affect your position in the market
  • Learn to build your strategy around your strengths and the competitions weaknesses
  • Understand the principles of public relations, publicity and advertising
  • Understand how to develop and implement a 21st century PR strategy
  • Why the key to public relations is building relationships
  • Utilize vehicles such of blogs, forums and online communities as well as traditional media
  • Learn to utilize tools that help you manage your programs and measure success
  • Non-traditional advertising and ways to create a buzz about your product, service and brand
  • Use time, energy and creativity, instead of money in your marketing campaigns
  • Discover effective use of video, flash mobs, loyalty programs, mobile (smartphone) marketing techniques
  • Understand the fundamentals of Search Engine Marketing
  • Optimize your website to improve your search Rankings (SEO)
  • Effectively utilize pay-per-click advertising (PPC)
  • Explore how to maximize your pay-per click budget for the best return on your investment
  • Integrate your link development, brand management and social media marketing
  • Understand how tactics alone don’t drive revenue: integrated campaigns are the key to success
  • Define the elements of an integrated campaign
  • Effectively Measure Results and ensure your ROI (Return on Investment)
  • Discover what metrics matter most