John P. Reed
After high school, I spent three years in the Army (Airborne Infantry) before beginning my education at the University of Missouri. I had a dual major in finance and accounting and graduated magna cum laude.
I then attended Harvard Business School where I graduated with honors in 1978 with a concentration in General Management.
I worked for Citicorp in finance, assigned to the Product Development Group. We were charged with developing new financial programs and instruments for Citicorp. An opportunity came along for a promotion, but it was in Marketing. I moved into that area and found I loved it…never looked back.
I spent a total of 20 years in the corporate world, about 10 years of this in program management. I eventually moved up to VP of Marketing for MBI, Inc., a large east coast direct response marketer.
I left the corporate world to open my own consulting practice, specializing in direct marketing. I did this for 15 years. Major clients included: Walt Disney Company, Mattel, Time, Inc., Lands’ End, Ross-Simons among others. I also worked with a lot of mid-sized companies and start-ups.
I retired 7 years ago and decided it was time to try to ‘give back’ some of the lessons I’d learned from people who helped me along the way. Teaching has been a great way to accomplish this.