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Creating Reliable Surveys

Course Information

In order to survive and prosper, organizations need data – feedback from customers, market research, sales trends, and more. This 2-part course is designed to help managers and researchers gather and analyze data in order to make effective decisions. These 4-week programs are meant to complement one another.

Four Sessions

  • Importance of Information Quality
  • Survey Project Management
  • High-Level Survey Design
  • Writing Questions and Response Scales


  • Matt Pickard

Decision Criteria

What will you be able to do?

  • Define the research problem you need to address and create an appropriate survey
  • Create a survey questionnaire design that generates more actionable & valid data
  • Gather more reliable data by reducing the biases your current survey practices may be introducing into the survey data set