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Nonprofit Management

Course Information

If you work with a nonprofit organization, you know your success isn't always measured in dollars and cents. Your success is also often evaluated by “social impact” measures. Your actions may be scrutinized by board members, staff, clients and even the media and the government.

Anderson’s Nonprofit Management program is designed to provide you with the skills to handle the key challenges facing nonprofit organization including strategic planning, financial management, human resources, leadership development, marketing and fundraising.

Who Should Take this Course:

  • Nonprofit staff, directors, board members
  • Philanthropists and volunteers
  • Individuals interested in working in the nonprofit field

What You Will be Able to Do:

  • Discover strategies to create dynamic boards and recruit members
  • Identify your fund-raising needs, establish goals and create a development plan
  • Develop realistic financial goals
  • Learn to market effective in the social media age

How You Will Benefit:

  • Attain real world knowledge from experts and peers who share your compassion
  • Gain confidence to better meet your day to day challenges
  • Build a cohesive team that performs well in all situations


Participants must attend 7 of the 8 sessions


  • "This class opened my eyes to the potential of social enterprise for my non-profit agency.  I feel excited to take this material to co-workers and begin the process of diversifying our income."  -  Meredith Brown, Grant Writer at Crossroads for Women

Organizational Leadership: Preparation for Leadership

  • Discuss the existing and emerging Leadership Roles within nonprofits
  • Compare and contrast the concepts of Leadership and Management
  • Explore the role of the Executive Director/CEO and compare and contrast with the roles of the Board of Directors/Trustees, Board Chair, and Executive Committee
  • Compare and contrast Leadership in the voluntary sector to Leadership in the public or private arenas
  • Explore whether Leadership is an innate or learned quality.
  • Explore one's propensity for assuming leadership assessment, reflection and action
  • Discuss the use of a "mentor" or a "coach" throughout one's Leadership journey

Voluntary Leadership: Board Governance and Best Practices

  • Explain the purpose and structure of nonprofit boards and their relationship(s) to the agency
  • Discuss strategies to create effective boards and for recruiting members to the board of directors
  • Explain techniques for the establishment of Board Committees and discuss the recruitment of voluntary leaders to serve on committees
  • Learn about issues related to Governing Board member retention and methods for recognition and evaluation
  • Discuss the evolution of the Board/Executive Director Relationship
  • Explore the role of the Executive Director relative to the role of the Governing Board
  • Discover strategies for determining staff support needs for boards and their committees and the importance of fostering board/volunteer/staff relationships

Evaluating Legal and Ethical Issues Facing Nonprofit Corporations

  • Learn about IRS rule changes and how to keep the tax exempt status
  • Understand why corporate governance must include stronger ethical standards
  • See how ethical lapses bring State Attorney General law suites
  • Learn how to protect the good name of the nonprofit
  • Discover ethical ways to use the nonprofit assets to accomplish the mission
  • Learn about officers and directors personal liabilities and ethical standards

Strategic and Operational Planning for Nonprofits

  • Learn the 3 keys to strategic success
  • See how planning can improve morale, impact attitudes, and strengthen your relationship with your colleagues
  • Clarify and communicate your organization's culture, mission, and goals
  • Learn the key elements of effective strategic and operating plans
  • How to integrate your strategic plan, operating plan, and budget
  • Create a clear, understandable series of measures that will keep your plans on track

Understanding Managerial Accounting

  • Learn the basics of accounting
  • Understand how to prepare and read financial statements
  • Explore controls and security
  • Evaluate the key information on balance sheets
  • Master the budget process and develop a business acumen

Managing Financial Resources

  • Learn FASB and GAAP practices
  • Develop realistic financial goals
  • Discover ways to monitor and control the budget
  • Explore key concepts through illustrative cases

Human Resources for Leaders of Nonprofits

  • Develop personnel and compensation policies
  • Learn key employment laws that impact your organization
  • Discover proven techniques in recruitment and selection
  • Learn how to motivate employees and volunteers in non-monetary ways
  • Apply managerial skills and explore issues of style
  • Review health and safety issues

Advertising, Promotions, and Marketing Communications

  • Creating a marketing orientation
  • Marketing planning and objectives
  • PR, advertising, promotions and online communications

Identifying the Key Concepts of Resource Development

  • Understand the culture of philanthropy
  • Identify your fund-raising needs, establish goals and a fundraising plan
  • Learn the basics of the annual campaign
  • Brainstorm special events fund-raising ideas
  • Explore direct and select mail fund-raising

Raising Money to Achieve Your Goals

  • Discover the key to success in capital and endowment campaigns
  • Learn the value of major gift initiatives
  • Review charitable gift planning
  • Evaluate your organization's development function