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The Business of Craft Brewing

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Course Information

The Business of Craft Brewing Professional Development ProgramDo you have a passion for craft beer? The industry is growing like wildfire, and breweries with business tools have a significant advantage over their competition. If you currently own (or dream about owning) a brewery, you owe it to yourself to understand the business of craft brewing.

This program will help brewers, entrepreneurs, and connoisseurs understand the industry’s history and trends. Over 8 weeks, you’ll learn about brewing beers, packaging porters, and selling stouts. When you finish the program, you’ll walk away with the ability to differentiate both your brew and your business.

Fees & Discounts



  • Introduction: Brewing in NM
  • Beer History, Ingredients, and Process
  • Processing & Packaging
  • Local Brewery Field Trip
  • Beer Science & Quality Control
  • Sales and Marketing Craft Beer
  • Local Brewery Field Trip
  • Wrapping Up & Setting Goals

Decision Criteria

Who should take this course?

  • Brewers who are interested in opening their own business
  • Craft beer fanatics who are interested in learning about the business of brewing
  • Business owners who are interested in adopting industry best practices
  • All participants must be 21 years of age or older

What will you be able to do?

  • Travel to local breweries and study a wide variety of brewing tactics and best practices
  •  Use new tools to improve operations and lower costs
  • Network with local professionals in the brewing industry
  • Discover new ideas for attracting and retaining customers